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Targeted Marketing Communications

Maximize your brand’s visibility

Learn how targeted marketing programs like AmerisourceBergen's BRx Catalog and CustomConnect can integrate tailored messages seamlessly into pharmacy customers’ workflow where they are engaged and ready to act.

An omnichannel approach

BRx Catalog and CustomConnect® promotion programs

Direct marketing

  • Invoice messaging
  • Direct mail
  • Pharmacy toolkits (retail)
  • Other

Digital marketing

  • Email campaigns
  • ABC Order customer portal including:
  • Pink “B” indicator
  • Competitive price compare & pop-up hover text
  • Product-specific downloads(e.g. copay cards)
  • Good Neighbor Pharmacy Central banner advertising
  • GNP University

In-person and telesales

  • 90 field reps focused on community and specialty pharmacy buying groups
  • 65 health system sales leads
  • Hospital advisory board comprised of heads of pharmacy/specialty
  • 50+ telesales community & specialty pharmacy reps
  • Business coaches

Ready to get started?

Leverage our expertise and unique access to customers to promote your brand and specialty products through the BRx Catalog and CustomConnect®, two highly targeted marketing programs.